A week after U.S. President Donald Trump signed an executive order banning immigration from seven Muslim countries, reaction continues to pour in from around the world. Although corporations tend to avoid wading into political matters, Trump’s “Muslim ban” appears to have struck a chord with some of the world’s most well-known companies. While the opposition against Trump has widely been led by the world’s tech giants, we’ve heard statements and seen action from companies of various industries.

Here’s a look at five of the most talked about corporate reactions this week to Donald Trump’s immigration ban.


Earlier this week, the coffeehouse giant’s CEO announced plans to hire 10,000 immigrants and refugees over the next five years, worldwide. In an open letter, Howard Schultz expressed “deep concern, a heavy heart and a resolute promise” to Starbucks employees, vowing to take action in response to the immigration ban. In addition to hiring immigrants and refugees, Schultz also announced support for the Deferred Action for Childhood Arrivals (DACA) program, continued benefits for eligible employees as well as investment in Mexico’s coffee production industry.


When it comes to Trump’s immigration ban, there’s no doubt about where this tech company stands. Just days after the president signed the executive order, Apple CEO Tim Cook told media the company was considering legal action against Trump, as hundreds of its employees were impacted by the immigration ban. Exactly what kind of legal action Apple plans to take and to what extent remains unclear, however, we do know the company is teaming with Google and Facebook to lead the tech opposition against Trump.


According to reports, Google executives are among the group of tech leaders (which includes Apple, Facebook and Netflix) who have signed an open letter against the president’s immigration ban. More than 30 CEOs from a variety of technology companies are expected to sign the letter, scheduled to be delivered to Trump’s administration next week.

“We are a nation made stronger by immigrants,” a draft version of the letter reads. “As entrepreneurs and business leaders, our ability to grow our companies and create jobs depends on the contributions of immigrants from all backgrounds.”

In addition to signing the letter, Google CEO Sundar Pichai donated $2 million to various refugee causes this week, while asking his company to match the dollar amount. Pichai said the funds will go to the American Civil Liberties Union (ACLU), the Immigration Legal Resource Centre, the International Rescue Committee and the UNHCR.


Google wasn’t the only corporation to donate to the ACLU this week. In one of the most talked about corporate responses to Trump’s executive order (fuelled in part by the viral #DeleteUber hashtag), Lyft co-founders Logan Green and John Zimmer pledged $1 million over a four-year period to the non-profit organization. Announcing their donation in a blog post, the two vowed to “not be silent on issues that threaten the lives of our community.”


The classiest of toiletry brands has come for President Trump in the classiest of ways. Earlier this week beauty company Dove shared its own list of “alternative facts,” inspired by Kellyanne Conway’s complete and utter disregard for the truth. The advertisement (which was featured in a variety of UK newspapers but quickly made its way online), made a series of bold– and every bit untruthful– declarations about the power of Dove’s products.

Despite strong condemnation that has also come from NikeFord MotorsGoldman Sachs and Expedia, to name a few, President Trump has shown no signs of backing down. After a U.S. judge imposed a temporary nationwide block on the executive order, Trump’s Twitter fingers immediately went to work, vowing to have the ruling overturned.

It’s likely to be another tumultuous week under the Trump administration. We can never accurately anticipate what the president will do next, but we can hope that more corporations will take a stand, putting their money where their mouth is and effectively, putting pressure on Trump to reverse his executive order.

But that’s just According to Adrienne.

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