black twitter reacts to pepsi “protest” commercial
Pepsi, Black Twitter is not here for your tomfoolery.
By now, you’ve likely seen Pepsi’s new protest commercial starring Kendall Jenner (if not, take a look below). The ad, released Tuesday, depicts a wig-wearing Jenner in the midst of a street protest. Wanting to calm the crowd, Jenner whips off her wig and wipes off her lipstick, before boldly offering a police officer a can of Pepsi. He takes a sip, instantly beaming at Jenner, who then prances off into the crowd after saving the day.
All is well again, thanks to Pepsi and Jenner.
Or so they had hoped.
Black Twitter wasted no time in calling out the insensitive and “tone deaf” nature of the commercial, as well as its uncomfortable similarity to the image of Black Lives Matter protester Ieshia Evans, which went viral last year. Criticism on Twitter ranged from serious to sarcastic to downright hilarious.
Here’s a look at some of Black Twitter’s best reactions.
“So you’re telling me all this could have been avoided with a six pack of Pepsi?” pic.twitter.com/3tSzr61bBj
— Erick Fernandez (@ErickFernandez) April 5, 2017
— ᴷ ᴸ ᴬ ᵞ ᴱ | ズﾚﾑﾘ乇 (@KlayeCreation) April 5, 2017
The one black employee in that Pepsi Kendall pitch meeting like, “Oop, time to dump some stock…” pic.twitter.com/XZv7PyFoIG
— ebroji app is Lit! (@ebrojiapp) April 5, 2017
“Hold this sista. I’m gonna end this with a cold Pepsi” pic.twitter.com/kfMarQ0F4Z
— Jonathan Tolbert (@JTolbertIV) April 5, 2017
“I’M TELLIN’ YOU I GAVE THE OFFICER A PEPSI AND HE TOOK HIS HAND OFF HIS NIGHT STICK!”
“Whoa slow down lemme get this straight…” pic.twitter.com/pM1uy66vft
— Eric Haywood (@EricHaywood) April 5, 2017
“Aye…tell Jesse to get a 6-pack of Pepsi and bring it to Selma. I’ll explain later…” pic.twitter.com/5VElyQqC0W
— Suge Night Shyamalan (@B_Effin_G) April 5, 2017
“Kendall please! Give him a Pepsi!” pic.twitter.com/IntFNmCpTr
— Zito (@_Zeets) April 4, 2017
Kendall Jenner gives a Pepsi to a cop and rids the world of -isms. Y’all can go somewhere with this tone-deaf, shallow and over-produced ad. pic.twitter.com/CEr4cAw3Ld
— Taryn Finley (@_TARYNitUP) April 4, 2017
On April 4th, @pepsi thought it was a good idea to release an ad where a Kardashian is playing a Civil Rights heroine.
Abt sums it up…
— Bakari Sellers (@Bakari_Sellers) April 5, 2017
Me going to jail because I didn’t have a Pepsi handy pic.twitter.com/LDtuJELG1s
— Jasmine (@JasmineLWatkins) April 5, 2017
“Now just wait one second officers.
I have a Pepsi.” pic.twitter.com/NW0sddKOOI
— Philip Lewis (@Phil_Lewis_) April 5, 2017
Y’all mean to tell me Trayvon would have lived if he was carrying a Pepsi and Skittles instead of an Arizona and Skittles? pic.twitter.com/KhWmKDKaNo
— john (@jhnwashingtn) April 5, 2017
— CarlitaVictoria (@CastCarlita) April 5, 2017
— Black Magik ✨ (@Ajamu_X) April 4, 2017
I’ve been trynna figure out the message the pepsi commercial was trying to send & idk I’m just so confused pic.twitter.com/kRZbihVeMf
— mr rager (@wattaf0k) April 5, 2017
— K.M. Jackson (@KwanaWrites) April 5, 2017
Pepsi thought it was being deep with that commercial then Black twitter came along like pic.twitter.com/QWYDSWnTRj
— @TheMandaEffect (@A_maan_duuh) April 5, 2017
“I’ve been to the mountaintop, there’s a Pepsi machine” pic.twitter.com/40vV6HjeEF
— Charles J. Moore (@charles270) April 4, 2017
To make matters worse for Pepsi, the company released its commercial on the anniversary of Martin Luther King Jr.’s assassination. On the bright side, though, at least now we know a can of Pepsi could have saved his life.
But that’s just According to Adrienne.