Pepsi, Black Twitter is not here for your tomfoolery.

By now, you’ve likely seen Pepsi’s new protest commercial starring Kendall Jenner (if not, take a look below). The ad, released Tuesday, depicts a wig-wearing Jenner in the midst of a street protest. Wanting to calm the crowd, Jenner whips off her wig and wipes off her lipstick, before boldly offering a police officer a can of Pepsi. He takes a sip, instantly beaming at Jenner, who then prances off into the crowd after saving the day.

All is well again, thanks to Pepsi and Jenner.

Or so they had hoped.

Black Twitter wasted no time in calling out the insensitive and “tone deaf” nature of the commercial, as well as its uncomfortable similarity to the image of Black Lives Matter protester Ieshia Evans, which went viral last year. Criticism on Twitter ranged from serious to sarcastic to downright hilarious.

Here’s a look at some of Black Twitter’s best reactions.

Yikes.

To make matters worse for Pepsi, the company released its commercial on the anniversary of Martin Luther King Jr.’s assassination. On the bright side, though, at least now we know a can of Pepsi could have saved his life.

But that’s just According to Adrienne.

1 Comment

  1. ugh this commercial is so appalling. Throw in a few minorities, exploit social issues, feature a kardashion… now you’re woke and trendy. how many people did this idea pass (through corporate and creative processes) and everyone thought this was alright?

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